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Publish Date : August 23, 2016

Top 3 Types of Sales Funnels

Before using automated sales funnels, I was overworked and feeling massively underpaid. The business was completely dependent on my effort to make sales. BUT NOW… I sleep in until 9 AM every day, I design my day the way I want, and I spend pretty much every weekend at the beach. Living life is important, and I want you to be able to create your best life too! So, today, I’m going to walk you through the three sales funnels you should implement in your business.

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If you want to keep rolling in the Benjamins every day without working 24/7, then sales funnels are the answer. Here are 3 sales funnels to create for your business:

1. Phone Call Funnel

The idea here is to create an automated way to get qualified leads on the phone. This is usually the funnel I recommend you start with because it's easier to get them to schedule a call than to get them to give you their credit card. Once they are on the phone, you can offer them whatever you want and at whatever price point you want. In my business and in my clients' businesses, for this funnel we use an automated webinar with a pitch for a phone call at the end. If you get the webinar set up with a phone call pitch at the end, all you have to do is get people to register for the webinar. As long as you get people to register for the webinar each month, you will get phone calls on your calendar.

2. Break-Even Funnel

The goal of the Break-Even Funnel is not to make a profit; instead, you'll use it to make just enough money to cover your advertising spend while you get new names on your mailing list. If you cost you $5 in Facebook ad spend to add a name to your mailing list, this funnel will help you make $5 back. You're breaking even in terms of money, but you're growing your mailing list in the process so you can sell to those folks later on. A great way to do this is by creating a free lead magnet to get people onto your list and then directly after they opt-in, offer them something at an entry-level price point, somewhere between $7 to $97.

3. High Ticket Offer Funnel

The goal of the High Ticket Offer Funnel is to make a big profit off a higher ticket item. You're selling to fewer people but at a higher price point. The best way to do this is to get your phone call and break-even funnels in place first. When you have some customers in the door, give them a great experience. These customers will be the easiest people to offer your higher ticket items to because they've already bought from you before and liked the experience. Once they're ripe and ready, introduce your high ticket offer to them and get them to fill out an application to talk to you about the program.

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