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For a long time I thought that if I could just hire a Facebook Advertising Manager to send ads to an automated webinar funnel, I'd make a million dollars and be able to retire young. Well, reality slapped me in the face when I DID turn on facebook ads, DID get results, and STILL found myself feeling completely burnout. That's because for you to scale your business up so that it makes more money with less effort, you need to love at BOTH how you're selling AND what you're selling to.

So here are the 3 CATEGORIES of offers and which ones are best when you're aiming to scale your business up.

Tip #1: First, Active Income Offers

In active income offers, your direct effort is typically required to complete fulfillment. You are ACTIVELY delivering the offer to your buyer. For example, 1-on-1 coaching, VIP days, and done for you services. As you can imagine, the more sales you make, the harder you'll need to work. That's why active income offers are NOT scalable so if you want to grow your business with less effort, ditch 'em pronto!

Tip #2: Next up: Leveraged Income Offers

With leveraged income offers, you effort is still required, but it is more leveraged because you're delivering it in a 1-to-many capacity. For example, group programs, membership programs, and masterminds. With these types of offers, typically you can take on as many clients as you want and your fulfillment will not increase. For example, if you are doing a group program it doesn't matter whether you have 20 clients or 200 clients, you'll still deliver the same # of modules and the same # of Q&As. If you want to grow your business with less effort, leveraged income offers are definitely a great option, BUT because your effort IS still required, there's still one more option to consider.

Tip #3: And that is: Passive Income Offers

With passive income offers, the delivery of the service happens passively, without your effort or input. For example, D-I-Y or do-it-yourself courses, or even affiliate offers where you sell someone else's offer and they are the ones who do the fulfillment. As you can imagine, these types of offers are EXTREMELY scalable because you simply make the sales and then you're part is done!

So if you want to make more money with less effort, ditch the Active Income Offers, Consider Leveraged Income Offers, and ultimately aim for Passive Income Offers in the long run.