Not sure exactly what to include in your offers so they're as tasty as a {FOOD/DRINK} on a hot sunny day? Stay tuned… because I'm serving up some knowledge bombs in 5… 4…. 3… 2…Access
One of the hardest things for SUPERpreneurs to master is the art of attractively PACKAGING offers. Meaning: What exactly should go IN your offers? What's INCLUDED that makes your prospects want to buy?
Step into my secret lab with me, and I'll show you the 4 compontents of every easy-to-sell offer:
Tip #1: Quick Win
The first compontent of every easy-to-sell offer is something that gets your clients QUICK results! If your clients can sign up and then almost INSTANTLY experience a transformation, how much easier would it be to sell your offer? to get testimonials? referrals? upgrades? For example, in my business, we start our clients off with our signature and trademarked cash injeciton campaigns where we help them make as much money as possible as fast as possible. Heck, we had one client go on to make $295K in 30 days! Now, THAT is a quick win, am I right?
Tip #2: Content
The second component of an easy-to-sell offer is content, like training modules, handouts, videos, audios, and "how to" guides. In some types of offers, like group programs, the content may be the heart and focus of the offer. In other offers, like private coaching, it may be supplementary material. Either way, what "stuff" "information" or "content" can you include to increase the value of your offer?
Tip #3: Access
The third component of an easy-to-sell offer is access. Meaning, ACCESS TO YOU or your team. This includes things like phone calls, email access, retreats, facebook group access, Voxer coaching, and other forms of communication. In some offers, like private coaching or VIP Days, the access is the HEART of the offer. In others, such as group programs, it may be an extra goodie. Either way, how much access are you willing to provide to add value to your offer?
Tip #4: Bonuses
Look, I'll keep this SIMPLE - people LOVE bonuses like The Hulk loves a stretchy pair of undies! Make sure your bonuses complement your core offer, though… if your main offer teaches them how to accomplish a goal, your bonuses should help them do it faster and easier. And if you can't come up with your own bonuses, try reaching out to a fellow expert - they might be willing to "lend" you a resource to use as a bonus (for a shout-out and maybe a percentage of sales).
Now, packaging offers is simple - just make sure to include as many of these 4 compontents as possible: Something to provide a Quick Win, Content to help them learn the skills they need, Access to you for getting their questions answered, and Bonuses that compliment the core offer!
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