If you want to make money you need people to sell to and an offer to sell to them. It sounds simple, but a lot of entrepreneurs get tripped up on the offer. Stay tuned and I'll share with you the top 4 types of offers you can sell in your business.
We SUPERpreneurs are great at what we do - using our knowledge to "save the day" for our clients. But when it comes to creating offers to sell… well, sometimes we aren't so "super."
Fortunately, it's not hard to create "gotta have it" offers to pump money into your business. Here are 4 types of offers you can sell to start generating cash fast!
Tip #1: DIY Offers
A DIY or do it yourself offer shows people how to reach a specific goal by themselves, WITHOUT access to or support from you. Say, if your buyers want to become an authority, you can offer them a home-study course all about branding themselves an an expert. I personally usually like to do my offers LIVE first and THEN repurpose it into an automated DIY home study course later. The upside of this type of offer is it is totally automated and doesn't require your effort to fulfill. The DOWNSIDE is they are typically NOT high ticket offers. So you have to sell A LOT of volume to hit high revenue goals.
Tip #2: Intensive Offers
Intensive Offers create an INTENSE experience for the buyer, where they are getting A LOT of results in a VERY short period of time. These are usually 1 day, 5 day, 7 day, 14 day, or 30 day offers. These are about getting the results for your buyers as fast as humanly possible. The upside is that these are GREAT for generating client testimonials and case studies. You can also usually charge more for them because they are designed for quick results. The DOWNSIDE is they are usually LIVE and, well, INTENSE.
Tip #3: Leveraged Offers
Leveraged offers are group 1-to-many offers, such as group programs, memberships, and Masterminds. The one DOWNSIDE is that there is a large variability in price points for leveraged offers. For example, membership are usually very low ticket, $97/mo max. While group programs can be as low as $297 and even up to $10,000. And Masterminds can be between $20K and $50K. So the pricing of your offer can be a bit tricky. On the UPSIDE, these are great for setting your business up to scale, because typically the fulfillment requirements will stay the same even as you make more and more sales. So your income goes up even as your workload stays the same. Being a SUPERpreneur is all about lifestyle - and that means having time to enjoy the finer things in life, like mimosas on the beach or a shopping spree in Gotham City. Leveraged offer will get you there - you do the same amount of work even when more people are paying you. So your income goes up, but your stress level doesn't!
Tip #4: High End Offers
High End offers typically require the most access to you, such as 1-on-1 Coaching, VIP Days, and Done for You Services. The DOWNSIDE is they are usually more time-intensive, but on the UPSIDE these are usually the offers you can charge high dollar for.
Now it's time for you to decide what you want to sell - a DIY Offer, Intensive Offer, Leveraged Offer, or High End offer. What will it be?
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