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Publish Date : August 2, 2016

3 Things You Need to DITCH To Launch A Truly Leveraged Group Coaching Program

Group programs are designed to allow you to leverage your time by serving many clients at once, but the way those programs are typically done only serves to increase your overwhelm. How can we make launching a group program easier, so you can keep your sanity? Let’s dive into 3 tips to help you in your next group coaching program launch.

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Group programs are supposed to free up time and allow you to serve more people with less work, but sometimes it can feel like a roller coaster of emotions to launch and deliver one. Today, I'm going to walk you through exactly how to turn it all around and launch a program that saves your time and your sanity.

When it comes to adding leverage into your business, group programs and offers are hands down the best way to go.

The problem is that most people get drained by launching a group program. Creating all the content and then serving so many clients all at once can feel like a nightmare.

Been there! Look.. I bring in around 50 clients every 90 days and all of my programs are in a group platform.

We've learned that if you really want a group program to work for you and actually reduce your workload, instead of adding to your stress, there are 3 things to ditch:

1. Ditch The Drama

There's so much drama around launching group programs. Every coach and their mother compares it to a rollercoaster and perpetuates the belief that everything has to be hard. The truth is, it is easier than you think. When you dramatize it in your head, you are anticipating and allowing it to be stressful, which means that's exactly what it's going to be. When I decided to launch my first group program, #BAM Academy, I went into it with the mindset that I wasn't going to allow this launch to consume my life or stress me out. Every day of my launch, the very first thing I did every morning was stabilize and strengthen my mindset. I woke up and told myself "I am doing this. This is a pain-free 6 figure launch," and it was.

2. Ditch The Doors

You know the typical launch style where you open up the doors once or twice a year for people to join, then 2 weeks later close them up again? That's only a short window during the year when people are allowed to join. While there are big celebrities in our industry using this model, that doesn't mean it's the right or only way. Rather than only allowing people to join once or twice a year and putting in a ton of effort into one big launch, I prefer and recommend setting up an automated system so you can accept enrollments throughout the year. You can automate content delivery to them no matter when they sign up. This way, you only need to perfect your system once, then it does the work for you.

3. Ditch The Fluff

Most launches add in a ton of content, information, and bonuses to increase the perceived value of the offer to make it sell better. The thinking is, the more you include, the easier it will sell. I used to think that way, and then quickly realized all it was doing was exhausting me because I had to create so much. What's worse, it was exhausting my clients because they had way more content to consume and more stuff to do than was necessary. The best route for you and for your clients is to ditch the fluff and focus your offer on ONLY creating the content required and giving your clients exactly what they need to achieve results.

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