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Publish Date : August 16, 2016

E6. What Emails Do I Send To New Subscribers?

In today’s episode I’m going to walk you through the three types of emails that you want to send to someone after they join your mailing list. I know it can be hard to decide on how many emails to send to your mailing list, and what to include in those emails so that they don’t end up in the junk mail, and that's why I'm going to clarify it all for you today!

In today’s episode I’m going to walk you through the three types of emails that you want to send to someone after they join your mailing list. I know it can be hard to decide on how many emails to send to your mailing list, and what to include in those emails so that they don’t end up in the junk mail, and that's why I'm going to clarify it all for you today!

Time Stamped Show Notes

  • 1:00 – Introduction
  • 1:57 – “These are the only three types of emails that you need to send the moment someone signs up for your list to turn the from subscriber to paying client.”
  • 2:05 – The first email is the welcome email or indoctrination sequence. Once someone joins your list, you want to make sure their welcome experience really wows them from day one. The first email that they get is going to determine if they continue to open and click on your emails. In your welcome email, you want to share your story, let them know what to expect from you in future emails, and open up a hook for the next email that you are going to send.
  • 3:00 – The second email is your delivery email or consumption sequence. Typically, when someone joins a mailing list it is because they opted in for some sort of free gift. It is in your benefit, and theirs, for them to actually use and consume that free gift. After your welcome email, track what your subscribers are doing. If they aren’t clicking on the gift, then send them reminders to make sure that they consume it.
  • 3:40 – The third email is your follow up email or sales sequence. Typically, every free gift should have a pitch that leads into another offer. Just in case the subscriber doesn’t consume the free gift that they opted in for, or if they don’t take you up on the pitch right away, you want a follow up sequence in place to remind them about your offer. Typically I use a sequence of about four emails.
  • 4:45 – If you want an example of how this works so you can see it all in action for yourself, then head over to the resources tab on http://marketlikeanerd.com/free-resources/. No matter what stage of business you’re in, I’ll teach you how to get to the next level faster with work smarter marketing strategies.

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