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Publish Date : August 9, 2016

E5. The 3 Rules of Automated Marketing

If you want to scale your business and make more money with less effort, automation is the way to go. so today I’m going to let you in on three geeky insider secrets for putting your marketing on autopilot the right way.

If you want to scale your business and make more money with less effort, automation is the way to go. so today I’m going to let you in on three geeky insider secrets for putting your marketing on autopilot the right way.

Time Stamped Show Notes

  • 1:00 – Introduction
  • 1:20 – What is automation? A process set in place to generate leads and clients without lifting a finger.
  • 2:10 – Automation does the work so you don’t have to. There’s still work involved, but once it’s set up, and it’s working, you can generate leads and income on autopilot.
  • 2:25 – I have three nerdy rules for setting up your marketing on autopilot. Rule 1: Model what works. Don’t reinvent the wheel, model what you see is working. Keep an eye out for success stories in your industry and watch carefully.
  • 3:03 – Rule 2: Launch your automated funnel, live, to your mailing list first. Automate it later. You can see what works and what doesn’t work, fix the kinks, and then automate it. This is also a good way to get cash in the door to fund your automation funnel.
  • 4:10 – Rule 3: Look at your numbers when you’re trying to figure out what’s working. If you’re just changing random things, you’re just guessing about what’s wrong with your funnel. You may be changing something that’s working, or something that doesn’t matter at all. Instead, track your numbers across the entire funnel so you can see what the problem is.
  • 5:05 – If you don’t know what numbers to track, or how to track them, then hire someone to help. Or, I’ll be diving a lot deeper into this in Episode 29 of the Market Like a Nerd

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