Publish Date : July 15, 2016 | Category: , ,

Ep. 9 – The Smart Way To Leverage Your Content & Marketing Plans

All this week in the Balanced Entrepreneur Facebook Group, we’ve been talking about “Working Smarter, Not Harder” and I’ve been diving deep into that topic through daily Facebook Lives. Today, in this episode, we’re going to recap those Facebook Lives in case you missed them (or didn’t know they existed). To catch our future Facebook Lives, make sure to “like” my fan page at

Time Stamped Show Notes

  • 0:52 – Introduction
  • 2:09 – Install Leverage – create leveraged offers which allow you to increase your clientele without adding more time to fulfillment. Focus on group offers which can be created once and scaled to multiple customers.
  • 5:55 – Install Automation – ditch manual, repetitive tasks that are dependent on you to work. Instead, focus on setting up an automated system once, that will continue to work for you while you’re sleeping, sick, on vacation, etc.
  • 7:26 –Delegate – take any part of your workload that you don’t “geek out about” and delegate it to someone who does!
  • 8:54 –Use Your Content As Traffic – make sure your content drives traffic into an automated funnel. Content isn’t just content, it can and should be used in tandem with your automation.
  • 12:14 –Plan Ahead – create a 90-day marketing plan to help reduce burnout and overwhelm. Set an income goal for 90 days, calculate the amount of clients needed, and create definitive action steps for the next 90 days.
  • 15:30 – Recap


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"Content may be Queen, but only if you use it the right way." Listen HERE


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