Publish Date : July 11, 2016 | Category: , ,

Ep. 7 – Sales Funnel Expert Scott Olford’s 1 weird lead generation strategy to explode your business growth

Today’s podcast interview is with premier online funnel marketing genius, Scott Oldford. Scott garnered my attention when I tried to join his Facebook Group and he actually required me to fill out an application (I haven’t seen that level of qualification anywhere)! Just 3 years ago, Scott owed $726,000 due to a failed business venture. But since then he turned his life around, got out of debt and has made multiple millions of dollars in revenues. Today, Scott is going to share with you the system he discovered that allowed for him to make this happen.

Time Stamped Show Notes

  • 0:00 – Introduction
  • 5:00 – The Sidewalk, the Slow Lane and the Fast Lane Method. This process is double the work for 10x the results. Most current strategies revolve around some type of paid ad leading to a landing page, next taking them to a webinar and finally trying to sell the customer at the end. The conversion rates for this type of marketing are dropping off as time goes on.
  • 7:10 – Current marketing is geared towards Fast Lane leads: most marketing is geared towards people who are ready to buy But that’s not how people work! They need time and the opportunity to learn about what they need.
  • 8:25 - The Sidewalk. People in this group generally don’t know you or what you’re about. You’re job as an entrepreneur is to show them something that wasn’t relevant before they met you. Give them some sort of transformation or a mindset shift that will allow them to see that they’re missing out on something (for example, make them aware of their problem).
  • 11:50 – Sidewalk Lead Magnet Example: A guide or a quiz or a short video, something quick to consume.
  • 12:00 – The Slow Lane. They know you now, and you’re teaching them important things, imparting your knowledge and processes to them. They still aren’t ready to buy just yet. People are assessing four things when in your slow lane: (1) Your capability to actually help them. (2) Your intent – are you just trying to make money off of them or actually trying to help? (3) The results you’ve achieved and what you’ve helped others achieve. (4) The level of your integrity. Therefore your goal here is to give them value that makes them aware of you as the authority.
  • 14:35 – Slow Lane Lead Magnet Examples: a video series, a long-form guide or an ebook.
  • 15:00 – Moving them through the lanes. Give them strategic entry points throughout the process. Once they enter a new group, your job is to give them the information that will push them along to the next level. “It’s about being relevant to the right person at the right time with the right mindset.”
  • 16:45 – The Fast Lane. These people are ready and willing to buy. More than anything else this is about objection handling and making sure they know you can provide them the outcome they’re looking for. They’ve been through all the steps, and they should absolutely know, like and trust you at this point. The goal here is to make them aware of your solution.
  • 20:10 – Fast Lane Lead Magnet Example: this is where webinars finally come into play. The webinar fires up these warmed up leads and this will really generate sales.
  • 20:20 – Differing online traffic sources. The source of the online traffic you receive should dictate which lane they’re initially in. The colder the source, the slower the lane.
  • 22:00 – Start generating leads NOW. Begin as soon as possible with whatever copy you have and just start generating leads now. As you gain experience with it, you can begin layering the marketing and improving it, but start now.
  • 26:20 – Patience and Iteration. These are the two virtues that every successful marketer has to have. 80% of everything you create you’ll have to throw away, and if you have to rush at anything, rush at being patient.

About Scott

  • In June 2013, Scott was $726,000 in debt due to a failed business venture. For many people, that may have signaled the end of their entrepreneurial passions. But, as Scott puts it, desperation has this funny way of unlocking creativity ;)
  • Scott realized that his biggest problem had been failing to bring in a consistent stream of qualified leads.
  • So that’s what he focused on to get himself out of that mess, and three years later, not only has he paid off all that $726000 debt and but he’s also generated multiple millions in revenue using this weird but effective online formula he calls, the Sidewalk, Slow Lane, Fast Lane Method.

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If you have to rush at anything, rush at being patient (from my interview with Scott Olford)


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