Publish Date : June 17, 2016 | Category: , ,

Ep. 6 – Client Case Study: The Top 3 Places My 55 Paying Clients Came From

When my first group coaching program called ‘BAM Academy’ was launched (now called ‘Selling Like a Nerd’), I was able to get over 55 paying members for a 6-figure launch. I want to share with you the top places where those 55 members came from because I believe in not reinventing the wheel. If something’s working you just keep doing it!

Campaign Details

  • Revenue: $120,000
  • Invested: $14,000
  • Profit: $106,000
  • Time Between Conception And Completion: 90 Days
  • Total Paying Members: 55

Where did these 55 paying members come from? My buyers typically come from the same key places, and the same is true for you. It’s supremely important for you to identify where your buyers typically come from, so you can rinse and repeat for continued results. Of course I wanted to connect with any potential buyer until I got a decision, but there were three main groups of people where my buyers came from. Listen to the episode or read the show notes below to find out.

Time Stamped Show Notes

  • 0:00 – Introduction
  • 7:00 – 1st Place: Previous Buyers. Before launch, I already had people who purchased from me before, whether it was coaching services, the $47 upsell in my tele-summit or services from my VA company. This gave me a list of hundreds of people who I knew I could tap into. And this is key because if people buy from you once, they’re more likely to buy from you again. I invested a lot of time and energy with these prospects during my launch. Results here were 15 repeat buyers who purchased again during the launch.
  • 8:00 – Previous Buyers Lesson Learned: When you’re doing a launch, activate those potential buyers with entry level offers first. Create and sell a low cost offer first that will sell well, so you can generate a list of buyers who will invest in higher priced offers.
  • 8:40 – 2nd Place: New Client Referrals. I went into this launch with the mindset that I would make 0 sales from affiliates so that I wasn't relying on anyone else for my own success which would push me to take massive action. My expectations were therefore exceeded when 10 of my buyers came from client referrals. You may be surprised to learn that as soon as someone joined the program, I asked them if they wanted to be an affiliate. I gave everyone who said “yes” swipe copy and graphics to use. These affiliates really delivered because they were already happy community members and clients - they weren't motivated by the money, but rather by the genuine desire to share me with others. Just for fun, I also used contests where the next person who made a sale would win a prize. But this wasn’t even necessary as they were giving me their support mainly because they believed in me.
  • 10:55 – New Client Referrals Lesson Learned: Create a superb experience with your tribe from day 1. The moment someone comes into your network, treat them like gold.
  • 11:15 – 3rd Place: My Own Facebook Group. 90% of my buyers across all my campaigns and launches come from my Facebook group. This is because people can engage with you and get to know the real you there. Of the 55 people who joined my program, 47 of them had engaged with me in the Facebook group beforehand.
  • 12:35 – My Own Facebook Group Lesson Learned: When you can create the “know, like and trust factor,” selling can become so seamless that you don’t even have to get on the phone. Don’t just build a list, create a community instead.

Today's Action Step

  • Identify the top places your buyers are currently coming from, and share it with us in the comments below!


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Community members and happy buyers are your best referral partners! Treat them like GOLD from day 1.


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