Publish Date : March 13, 2017 | Category: ,

Ep. 57 – Creator of The Ultra Spiritual Comedy Series JP Sears’s From Ultra Authentic To Ultra Profitable

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Today's guest is JP Sears, creator of The Ultra Spiritual Comedy Series on YouTube. In this episode, we dive right into how JP goes from ultra authentic to ultra profitable by merging his emotional healing practice and his love of comedy, and most importantly, embracing his weird messiness.

Time Stamped Show Notes:

  • 3:06 – Introduction.
  • 8:17 – JP says that people are inherently very valuable and a lot of us get stuck in trying to earn our value and when we get stuck in it, it is like quick sand that can swallow us up and it can really hypnotize us into forgetting that we carry a lot of inherent value in us which is not what we earned but what we are and so the miracle of our own being holds priceless gifts not only for our inner fulfillment but for our businesses as well. We are the gift and if we can tap that resource of our authentic self-inside it does amazing things for our business in terms of adding value and attracting people. It is noteworthy that it is a renewable and sustainable resource and when we bring something real about ourselves into our business that gives our audience something to connect to.  So you must figure out who you are and bring some of that real weird messiness into your business.
  • 10:44 – According to JP bridging out of normalcy for the sake of finding our weird self and walking the bridge of weirdness and nerdyness is beautiful, it leads us into some of our true self and there is no limit on expressing our true self.
  • 11:18 – Part of building an audience is producing content that is shareable and creating content that gives people entertainment and awareness and inspires people makes the content very shareable.
  • 12:44 – When we are expressing our authenticity via video, written word or a picture, if we can have one or more of these three pillars of share ability i.e. entertainment, inspiration and awareness it allows us to express our authenticity and that can really enhance our business.
  • 14:36 – One of the most fundamental need that we all have is the need for connection and when we are being personable, we give people someone to connect to but when we are being professional, we are not giving people an opportunity for a personable connection. So if we can be ourselves enough it gives people something to connect to and if we can contribute in them in some way meeting their most fundamental need for connection they will be connected to us and that means they have become a member of our audience and they may convert to actual customers.
  • 19:49 – According to JP, we do ourselves an injustice when we buy into the illusion of overnight successes because when you see someone being successful and haven’t noticed them before you assume that they were an overnight success because we fail to realize that the overnight success could have taken 15 years in the making. JP worked for 13 years as an emotional healing coach before he made his first comedy video and the content of his comedy videos rests on the foundation of what he has learned and experienced in those thirteen years
  • 21:08 – JP doesn’t do much to grow his audience he doesn’t consider himself a strategy guy he considers himself as a creative person. Doing his best to be true to the creative spirit in himself has worked well for him in growing his audience. JP says we must give value by giving the best version of ourselves.
  • 22:54 – A lot of people in the entrepreneur space get stuck in valuing strategies and not so much valuing giving value and strategies are valuable to the business owner but not really valuable to the people we are reaching but giving value in the long term helps us build our businesses.
  • 25:50 – JP thinks that we get what we give and if we really give it allows us to receive a lot.
  • 27:23 – Up until two months ago JP didn’t do much to monetize his audience but at a point in time he realized that he had a nice sized audience and he decided to genuinely monetize it and so he released a line of ultra-spiritual T shirts and apparel and he also has his book coming up which is a comedy based on his ultra-spiritual character. He is also doing some brand deals by integrating products into his videos, besides that JP is doing speaking and performing at events.
  • 29:37 – A really powerful asset that helps a business grow is not needing to make money for a while and the first 13 years of his career JP principally earned his living through doing one on one emotional healing coaching sessions and then two years ago, when he started doing comedy videos, he didn’t need to monetize it because he was earning a nice living from his coaching practice which had reached the point where he didn’t need to get more clients.
  • 32:11 – It is a great asset if we are fortunate enough to be in a position where we have got income coming in from another job so that we can develop our business and not need immediate income from it.

Resources Mentioned:

  • JP’s forthcoming comedy book is called "How To Be Ultra-Spiritual - Twelve and a Half Steps to Spiritual Superiority." The humor in the book is meant to deliver a deeper message of advocating people to identify and let go of that which served you but no longer serves you as well as courageously connecting deeper to your true self.  To check out this book visit www.marketlikeanerd.com/JP

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"You must figure out who you are and bring some of that real weird messiness into your business." ~ JP Sears

@amandagpfan

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