Publish Date : November 29, 2016 | Category: ,

Ep. 55 – The Dos And Donts Of Facebook Groups

I am mildly obsessed with Facebook Groups, so in this episode you will learn some important Dos and Donts for how to engage and market in Facebook Groups!

Time Stamped Show Notes

  • 00:52 – Introduction.
  • 2:10 – When I first started encountering Facebook groups, I wasn’t looking for it to be a marketing strategy. I was coming out of a business relationship that wasn’t making me happy and I closed down my Virtual Assistant business with my business partner and when that happened I felt like I didn’t have any friends in the industry.
  • 2:55 – After I closed down my Virtual Assistant business, I was feeling very alone and I was craving finding other like-minded entrepreneurs who I would genuinely love as not just fellow entrepreneurs but also as friends and Facebook groups was where I went to go do that. I was hanging out in Facebook groups to get to know people and to create my own community. I got completely obsessed with Facebook groups and I found that Facebook groups were also making me money.
  • 3:49 – Within 30 days I booked myself sold with private coaching clients and that was by leveraging other people’s Facebook groups.
  • 4:01 – When it comes to Facebook groups, other people’s Facebook groups are the easier place to start because other people have already taken the time to build the groups. So if you want to leverage your own group, you have to take the time and energy to grow it, to engage it and to make money from it and it’s about a ninety day process from conception to your first big launch to your group.
  • 5:03 – There are five don’ts for leveraging other people’s Facebook groups.
  • 5:25 – The first don’t is don’t join groups that are too big or too small because if the group is too big like there are 10000 people in there, it’s going to make it harder for you to stand out and you obviously want to be visible in this group and stand out. And if the group is too small, there aren’t enough people in there for you to leverage and also if people in the group are not participating a lot then you will not get enough reward for the effort that you are putting in. So if the group consists of less than 500 people, it’s probably not worth it. You should leverage at the most five groups where your ideal clients are hanging out and where the size of the group is neither too much or too less and the groups are engaging in real conversations.
  • 7:44 – It also helps if you join groups that have members are your ideal clients but the group administrator is not a direct competitor and is someone who is complementary to your service.
  • 9:49 – Don’t number two would be don’t be a lurker. So many people just join Facebook groups and they don’t post anything, or comment in the group and that will not help your business. You have to take some action in the group and be visible.  When you first join a group, you must introduce yourself to the members of the group and the host of the group via an introductory post.
  • 11:48 – Don’t number three is don’t do drive by promos which essentially means you join a group, you post a promotional post and then you leave. This is not good etiquette and it makes you look spammy and sleazy. You should join a group with the intention of giving value and creating real relationships.
  • 12:51 – Typically what I am doing in Facebook groups is after I introduce myself, for the next week or two I am only giving value. I am commenting on other people’s threads, I am answering people’s questions, I am participating in discussions in the group and supporting the members and the host of the group and after doing all of that, I start promoting and I always follow the rules of the group.
  • 14:21 – The fourth don’t is don’t go for the sale. What I have found is that it is exponentially easier to post a paid offer in your Facebook group but it doesn’t have the right energy and it doesn’t work quite as well when you are doing it in someone else’s Facebook group. So what works more effectively is build your own Facebook group to make sales paid offers and leverage other people’s Facebook groups to post free offers. You can post free offers that move people to your mailing list and you can then promote to them later using your mailing list.
  • 16:34 – The fifth don’t is don’t rely solely on Facebook groups for your business. This is a manual and short term strategy and it’s a way to build out your visibility while you are working on creating your own tribe and your own traffic. It’s great to leverage other people’s traffic and in the short term it is a much faster way of doing it but you want people to see you as the authority and you want to own your traffic, you want to have people in your own mailing list and Facebook groups who see you as the authority and are excited to buy from you.

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"Facebook Groups Are In, Fan Pages Are Out!" -- Amanda Goldman-Petri


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