Publish Date : October 31, 2016 | Category: ,

Ep. 46 – Branding Strategist Minling Chuang’s Branding Like A Boss

Branding Expert Minling Chuang, who also happens to the the “Challenge Expert” in the Market Like A Nerd Millionaire Masterclass Series (http://marketlikeanerd.com/masterclass), is joining us today to share with us her 3 best tips for Branding Like A Boss, so that you have a brand that is memorable, known by name, and establishes you as an authority!

Time Stamped Show Notes

  • 2:15 – Introduction.
  • 7:20 – Tip # 1: Everybody thinks that brandings are the logos, the colors and the website so Minling’s first point is that branding is so much more than that, branding is the entire experience that you create because a brand doesn’t live with you, a brand lives in other people’s heads and it’s their perception of you.  So you want to create a really strong perception so when they see you they’ll think of the words that you want to be associated with.
  • 10:52 – Tip # 2: The one thing that you need to get right to build your business and your brand is your message. A lot of people get their message wrong because they are not specific enough, they don’t solve a particular problem and if your message doesn’t connect, even if you have the most beautiful website and the most beautiful graphics no one is going to buy because no one is going to care and so you want to think about it from your customer or client’s perspective and think about it from their shoes. You’ve got to look at what makes you uniquely different, what are your strengths, what are you good at, what can you share that’s not being shared that’s out there already and leverage that.
  • 13:36 – Minling says that you have to have a stand because it’s not just having a message, it’s having a stand for something, it’s having a strong belief in something. This is your point of view and the people that love your point of view will come to you and you are not supposed to serve what they want you are always supposed to find people that want what you have or what you are teaching.
  • 15:58 – Tip # 3: The third tip is about your brand experience because it’s one thing to have a message but you have to be consistent throughout and what a lot of people do is they have a message but they are not consistent. You want to make sure that whatever you are saying for your brand, you are always associating or doing things that reach those words that you want to be associated with. So you’ve got to think about all your touch points how you talk to people, how you interact, how you write your copy, how you do your photos as well and once you have the strategy and message in place then you have to think about the greater experience and a lot of people can also create a theme and that brings in consistency.
  • 18:48 – You have to hit people with the same message over and over again because people are not necessarily going to get it the first time because when they hear it.
  • 19:10 – Think of your consumer’s mind as real estate you are trying to stake a claim in their brain. It’s a blank canvas and people are trying to get room and if your message is not clear they will be very confused because they don’t know where to compartmentalize you in your brain and so you’ve got to think about how you are showing up and what your experience is so that you can stake a stronger claim in people’s brains.

Resources Mentioned

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"A Brand doesn't live with YOU, it lives in OTHER PEOPLE'S HEADS" ~Minling Chuang

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