Publish Date : September 6, 2016 | Category: ,

Ep. 32 – How To Ethically Leverage Swipe Files In Your Business

Swipe files allow for you to write copy, create graphics, and cut your marketing time in half, because rather than starting from scratch, you can “swipe” what others have already created. The trick is… you have to do it ETHICALLY! It's not ok to copy people's text or even their images, but you CAN model the structure and allow their ideas to inspire you.

Timestamped Show Notes

  • 0:52 – Introduction.
  • 1:51– I am not suggesting that you steal or copy but you can take pictures of what’s working for others to reduce your research time in the future and ensure that your marketing is following best practices.
  • 2:16 – So if I see a landing page that’s working really well and I know that that landing page is driving sales then I can click a picture of that landing page and evaluate the layout of the page and use it as a model to create my own pages without copying their images and text.
  • 2:58 – If I come across someone’s Facebook ad that grabs my attention and causes me to stop scrolling through my newsfeed, I know that ad worked because it worked on me so I will put that in my swipe files and when I am creating my Facebook ad I will have a look at the swipe file of Facebook ads that caught my attention and create images that are similar and have the same idea and theory behind them.
  • 3:53 -  The first type of swipe file is publicity swipes. So when you see an influencer in your industry that has been featured on an online magazine, interviewed on a podcast, spoken on a particular stage or in some way gained some sort of publicity you take a picture of it and upload it to a folder called publicity swipes where you keep records of the publicity that your competitors are getting so you can reach out and pitch those same outlets too.
  • 6:02 – The second type of swipe file is funnel swipes when you opt in to a mailing list and you get sent on some type of funnel and you realize that it is working because either you are buy it or you realize that it is working because they have shared their numbers you should take a picture of every stage of the funnel and also the ads, landing pages, upsell pages. I also note down the URLs of the pages of the funnel that I like and I buy from so that you can model the layout of the funnel.
  • 9:18 – The third type of swipe file is email swipes so when you sign up for someone’s mailing list and you get a newsletter that you really like or the person is running a sale to their list and you realize that the sale went really well you should store a copy of those emails in folder in your inbox so that when you are running a sale to your list you can model the structure and intent of their emails.
  • 11:04 – The fourth type is content swipes so when you see someone running a program, hosting a webinar, doing a Facebook live or writing a blog article about something that you could reuse for ideas later on then take a picture of it or make a note of it and store it in a content ideas folder so that in the future when you have no idea what to talk about on your next Facebook live or blog post you can use the content swipe folder for inspiration.
  • 12:39 – The last type of swipe file is graphic swipes so when you come across a Facebook ad that really stands out in your newsfeed or a promotional image that you see in a Facebook group that catches your eye or if you look at someone’s brand photography for example if you look at my website and you really like the pose that I did in this picture, take a picture of it and put it in a graphics swipe folder so that in the future when you are creating Facebook ads you have Facebook Ads that you can look at.
  • 13:35 – Recap.


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"ETHICALLY leveraging swipe files means modeling the structure or theory.... NOT stealing text or images!" ~AGP


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