Publish Date : August 15, 2016 | Category: ,

Ep. 22 – The Top 3 Mistakes Entrepreneurs Make When Automating Their Marketing – with Jodi Sodini

In this episode, I'm speaking with Infusion Soft Expert Jodi Sodini about automating your sales/marketing. Jodi is an online backend expert known for turning the confusion and uncertainty in running your online business into sexy systems and streamlined automation. Today, she’ll tell us about the biggest mistakes people make when automating their online business marketing.

Time Stamped Show Notes

  • 1:00 – Introduction
  • 5:50 – Business backend: all the behind the scenes systems that keep your business running smoothly. Examples: Infusionsoft, webinar platforms, landing pages, website, membership site, social media, book keeping, etc. Jodi built and runs a done-for-you company that employs backend experts to be your virtual assistants to improve your backend systems. In her work she’s encountered three core mistakes people make when automating their marketing.
  • 7:45 – Mistake #1: Choosing the wrong software. There are many software choices out there with different capabilities as well as pros and cons. You need to understand which will fit your business the best before you choose one. Jodi recommends starting with a robust software like Infusionsoft, which you can grow into as your business grows.
  • 10:20 – “Dress for success.” Be bold and know that you will succeed with your online business venture. With this in mind, start with Infusionsoft (even though it’s more costly and difficult to learn) so you won’t have to go through the pain of switching over later when you become more successful. “Choose the systems for the business you want.”
  • 11:30 – Mistake #2: Not having a long-term plan or a clear marketing strategy. Trying to automate marketing without a clear plan is inefficient and will cost you money. To get the most out of your software, you need to map out your campaigns from finish to start. Know the end results you want, start with the thank you pages and work back to the beginning step by step.  Each step should have a purpose and a detailed next step, nurturing the client from start to finish.
  • 13:35 – Get started right. It’s essential to have a plan in place from day one so you can get your first campaign up and running and be making money as soon as you purchase Infusionsoft. They have a Kickstart Package as well that pairs you with an expert that will help you plan your first campaign.
  • 14:45 – Mistake #3: Using the software as just a glorified email marketing tool. Marketing automation software has so many more uses than just managing your email marketing: manage reviews, referral partner programs, SMS marketing, segmentation, follow-up campaigns, business analytics and more. Don’t limit the potential of the software you purchase. You can increase your marketing effectiveness by nurturing leads through all of these sources, plus with automating all of this, you save yourself time and stress.
  • 18:00 – Leverage the software. Putting the automation software to full use leverages your content and your processes to help you reach more leads with a minimal time commitment.

About Jodi

  • Jodi is an Online Back End Expert, known for turning the confusion and uncertainty that comes with running your online business into sexy systems and streamlined automation.
  • A former insurance company account executive, this proud mom has clients reporting major list growth and exponential increases in income while spending 50% less time on their business…all because of their new sexy back end!
  • When you have so much on your plate that you’re not exactly sure how to put it into words, she’s able to figure out what you need and deliver it.
  • If you think your back end is too big to handle, think again. In her thirteen years saving countless butts as a paramedic and firefighter, Jodi learned grace under pressure -- So, InfusionSoft? No Sweat.
  • If your back end needs a lift, turn around and let Jodi check it out by scheduling a no-hassle, complimentary call today.

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"Choose the systems for the business you want, and don't be afraid to start BIG" ~Jodi Sodini via Market Like A Nerd


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