Publish Date : July 18, 2016 | Category: , ,

Ep. 10 – Russell Perry’s Finding Your Pickle: How Authenticity Can Scale Any Business

Today, we are joined by Russ Perry, the founder of the #1 unlimited graphic design company in the world, Design Pickle who is going to share with us how you can Find Your Pickle and build a business based on authenticity, because THAT is how to scale any business!

Time Stamped Show Notes

  • 0:00 – Introduction
  • 5:00 – “Find your pickle.” What this really means is operating from an authentic place for who you are. You’re clear with what you want and you put yourself first. It’s realizing what’s right for you and pursuing it while you ditch what’s not working for you.
  • 8:00 – Solving your own problems. Design Pickle was born from a solution that Russ had created for his own needs. He figured out a way to brand it, market it and grow it into what it is now. Russ gives three tips for replicating his successful strategies:
  • 9:20 – Tip 1: Provide a valuable service or product. If it works for you and solves your own problem, you know others will find value in it as well.
  • 10:10 – Tip 2: Niche down for success. Once you have an authentic approach, find a narrow market to target. Doing everything for everyone makes it very difficult to find and pinpoint any problems that occur when helping your clients. When you’re fearful about niching, just know that the market is there. Niching allows you to get really good at a set amount of things that you want to pursue.
  • 13:40 – Scaling your business is easier when you’re niched. If you’re doing everything under the sun, it’s very difficult to manage and delegate your employees or the services you use. Know what your strategy is. When it comes to scaling and growing your business, being niched down and having a clear path make it more likely you’ll find success.
  • 15:10 – Tip 3: Operate with Mission, Vision, & Values. This might sound hacky, but it’s truly game changing when you do this. These are a non-objective advisor that you can run decisions through to ensure everything keeps in alignment. Following these allow for a great company culture.
  • 16:55 – 1) Values: Friendly, smart working, resourceful and service. 2) Mission: To be the most helpful graphic design company in the world. 3) Vision: To change lives through creativity (both for clients and employees within the company).
  • 18:40 – Create a great place to work. This is accomplished through creating a positive workplace and having a career path for your employees to progress to.
  • 20:00 – Tip 4: Create a system for repetitive tasks. Have a written process in place that you or your delegates can easily follow. This creates consistency in what you do, and allows for quicker scaling of your business.
  • 24:35 – Work from your values. These play into your interpersonal relationships with employees, vendors and even clients.

About Russ Perry

  • He is the Founder of Design Pickle, the #1 unlimited graphic design service in the world.
  • Before launching his startup in 2015, he actually spent a decade helping brands and entrepreneurs to be more creative. He's worked with companies such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare, the Harlem Globetrotters as well as hundreds of B2B companies from around the globe.
  • When Russ isn’t juggling the demands of a self-funded startup, he enjoys travel with his wife - Mika - and their three beautiful daughters - Maddix, Reese and Paige.

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"Mission, vision, and values are non-objective advisors you can run decisions through" ~ @russperry


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If you love my brand, then you'll LOVE Design Pickle, which is the company I use for my own graphic design needs.

They offer unlimited graphic design services at a FLAT monthly fee, which is simply unheard of. YES, that means... all of the social media graphics, ads, banners, PDFs, Facebook Cover photos, business cards, etc that you need for a FLAT fee.

They deliver high quality, fast turn around time, and a fun, happy atmosphere.

Join the pickle family today for 25% off your first 2 months (offer not available ANYWHERE ELSE), use the code "nerd16" at checkout!



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