Publish Date : June 17, 2016 | Category: ,

Ep. 5 – The 3-Step System to Attract Leads & Turn Them into Paying Clients

This is the exact system that allowed for me to book over 6-figures in 90 days by inspiring 50+ women to join my group coaching program. It was designed to describe how to move a cold prospect (who has no idea who you are) into a paying client who raves about you to their friends.

Time Stamped Show Notes

  • 0:00 – Introduction
  • 3:25 – Step 1: Attract. You need to attract new leads into your business, specifically by getting them on your mailing list. This way you have easy access to them to move them through the rest of the client life-cycle.
  • 3:45 – Attract Example: The best way to do this is by sending traffic (discussed in episode 3) to a free offer, and in exchange for the free offer they give you their email address.
  • 4:35 – Step 2: Nurture. Somebody new to you might not be ready to buy from you right away. You want to nurture that relationship, establish yourself as an authority (and as a real human) who they can know, like and trust.
  • 5:05 – Nurture Example: A Facebook Group is like another email list that is much more engaged because you can have two-way conversations. This is the #1 place where I nurture my relationships with my community members.
  • 6:40 – Step 3: Convert. Once they’re ready and you have a relationship with them, now you can and should make an offer. If you don’t make offers, you won’t make sales.
  • 7:00 – Convert Example: I like doing this with phone calls or with webinars. (And actually an automated webinar actually nails all three of these steps for you in one go so it's one of the FASTEST ways to move a prospect through their life cycle).

Today's Action Step

  • Identify which step your business is missing (or which one you could strengthen). If there's more than one, just pick one and implement that first.

Resources Mentioned


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Most people make marketing complicated, when really it comes down to just 3 steps: Attract. Nurture. Convert.


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