Publish Date : June 17, 2016 | Category: , ,

Ep. 4 – Client Case Study: $10K VIP Day

This case study will show you how you can turn investments in promoting and marketing your offers into quick profits. You’ll be learning through a real-life example as I share the story of how my client Amy was able to generate $10,000 and make a profit back before her VIP day with me even happened.

Campaign Details

  • Amy purchased an over-the-phone strategy session with me. In that call, we discussed her business' long and short term goals.
  • On the call, she hired me for a VIP Day, which at the time was a $5K investment for saying "Yes" and reserving her spot right then on the phone.
  • After that 30-minute phone call, we then had five back and forth emails to nail down a short-term cash injection campaign to help her make her money back ASAP.
  • I shared with her the email templates I created and the list of tasks she had to complete.
  • She implemented, and quickly made two sales at $5,000 each, for total revenue of $10,000.
  • this means, Amy made $5,000 profit before the VIP Day even happened.
  • The entire process was quick, and involved 3 simple cash injection secrets.

Time Stamped Show Notes:

  • 0:00 – Introduction
  • 6:45 – Secret Step #1: Inventory Your Income Opportunities. There are opportunities for you to make money right now; you probably just don’t realize it. Here are the 3 common money making opportunities:
  • 7:10 – Mailing List: your mailing list is a gold mine, even if it’s really small, and can be utilized right now.
  • 7:30 – Social Media Following: these followers and community members have indicated an interest in you, and all you have to do is tap into that.
  • 7:40 – Existing Network: This can include friends, industry buddies, masterminds, and other contacts within your existing network. Rather than trying to go out and build a list from scratch, use what you already have available to you for short-term cash injection.
  • 8:10 – Income Opportunity Example. For Amy, her biggest opportunity she had available that we identified was her mailing list, so I gave her 3 of my secret email templates for monetizing your list right now.
  • 8:40 – Secret Step #2: Inventory Your Offers. Once you know where your income opportunities are, now you‘ve got to figure out what to offer them. Here are the steps to choose an offer for your cash injection campaign:
  • 9:00 – List Your Existing Offers: anything that you’ve created and have the ability to fulfill for someone. Just list them all out.
  • 9:15 – Identify Congruency: which of the listed offers will be most congruent with what these people want? Which offer will solve their problems?
  • 9:45 – Look at the offers for the price point: at a lower price point you’ll need to make more sales to meet your targets. A higher price point means fewer sales are needed. Example: Amy paid $5,000 for the VIP Day coaching, so we went for a high ticket opportunity and she priced her offer at $5,000, and at this price she would just need to sell one to make her money back.
  • 11:00 – Secret Step #3: Present that offer to qualified leads. There are only two steps to presenting your offer:
  • 11:10 – Identify who is qualified: Amy utilized the email templates I gave her to identify who was qualified, which saved her time by avoiding talking to people who aren’t. These emails acted as applications to her own VIP Day offering.
  • 11:55 – Put the offer in front of them: based on the applications, we identified who was qualified, got them on the phone then presented the offer to them. All in all, this generated $10K in revenue, $5k in profit for Amy just by having 1 phone call and 5 email conversations with me, and by sending 3 emails to her existing list. #BAM

Today's Action Step

  • Identify your own short-term cash injection opportunities, so that you can get some quick money in the door RIGHT NOW.


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Amy was a client of Amanda's VIP Experience, where we map out a custom Short Term Cash Injection campaign to make your money back RIGHT NOW, as well as a long-term 90 day marketing plan to automate and scale your business.

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