Publish Date : June 17, 2016 | Category: , ,

Ep. 3 – 3 Automated Systems for Scaling Growth & Making Money with Less Work

No matter what stage of business you’re in (flat broke, making $5K per month or already beyond 7-figures) you need these 3 systems in place. If you’re new in business, you’ll be implementing these manually, and if more established, you’ll want to invest in automating these systems. People often overcomplicate marketing, but these three systems are really all you need to make money. Period.

Time Stamped Show Notes

  • 0:00 – Introduction
  • 3:40 – System 1: Traffic System. This is how you send qualified leads to a particular offer such as a free downloadable pdf with a landing page. If no one goes to the page, no one will opt-in! It’s not enough to just have an offer, you have to send traffic to it. There are three types of traffic:
  • 4:20 – Free Traffic: things like Facebook Group postings or networking meetings. Upside: FREE! Downside: very slow and hard to track!
  • 5:20 – Paid Traffic: things like Facebook advertising, Adwords, LinkedIn advertising, sponsoring podcasts or email lists. Paid traffic is my favorite! Upside: easiest to track, very fast and scalable. Downside: have to pay for it (but if you're making an ROI that should be ok)
  • 6:05 – Affiliate Traffic: this is collaborating with others to send traffic to your offer. Upside: customers who visit are warmed up by the affiliate sending them to you; increases your visibility in other people’s markets; adds authority by aligning with other industry leaders. Downside: depending on others to send traffic to your offer
  • 7:30 – Traffic System Example. In my business I use all three forms. Free: my Facebook groups, other people’s Facebook groups, my podcast, my web TV show and my mailing list. Paid (#1 focus): Facebook advertising. Affiliate: guest blogging, interviews, speaking on other people’s stages and hosting events like tele-summits.
  • 8:25 – System 2: Conversion System. You need to have a system that converts the traffic discussed above into paying clients, otherwise that traffic is worthless. There are three main ways to convert:
  • 8:55 – Direct Selling: when you put an offer in front of someone without the use of a funnel. This is often an email or a Facebook post that takes them directly to the landing page to buy. Because there is no call or warm up, you need to nurture ahead of time and set the price point so that it’s a no-brainer. Example: my first launch, ‘Bam Academy’ was priced at $2,500 and I spent 90 days nurturing my list with great value before I put the offer in front of them. By the time I made the offer, I just sent emails and posted on Facebook and this led to a 6-figure launch.
  • 10:30 – Phone Sales: getting people on the phone and offering them something. It’s a bit more work, time intensive and stressful, but allows you to sell at any price point. If you do this, you should price your item at $2,000 or more.
  • 11:25 – Funnel Sales: when you automate the sales through landing pages or emails. These are great because once it’s "working," there’s not much more work required from you. Examples: people sign-up for a webinar and at the end you pitch them on something; someone opts in to a challenge and at the end you offer them something; if someone opts in for a lead magnet and on the thank you page you offer them something.
  • 12:20 – Conversion System Example: I use all three, but I focus on automated sales funnels. Direct: to my list and Facebook group through flash and holiday sales. Phone: my sales team sells on the phone for me for higher level offers. Funnel (#1 focus): automated webinars
  • 13:00 – System 3: Delivery System. Once you get that paying client, you need to have a way to deliver on your promises. There are three main ways to deliver:
  • 13:20 – Manually: you are the one actually doing everything: posting, phone calls, emails. This is how we all usually start but it’s not very scalable.
  • 14:10 – Automated: when a purchase is made, a system takes over and gives them what they purchased.
  • 14:30 – Combination Manual and Automatic: this is what I really recommend. When someone makes a purchase, they’ll have contact with you through emails or Facebook, but content delivery is automatic.
  • 14:50 – Delivery System Example: All of my content is automated using Access Ally, but I offer access to myself via Facebook groups, Q&A’s and phone calls.

Today's Action Step

  • Identify the system that’s missing in your business and begin implementing it. And if you’re missing more than one, take it one step at a time and choose just one to begin with.

Resources Mentioned

  • Access Ally: This is the system I use to deliver my programs and materials to my paying clients after they buy. It is a highly customizable membership software that integrates with various email softwares, including Infusion Soft (which I use and love)


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