Publish Date : May 11, 2016 | Category: , ,

Ep. 1 – The 3 Simple Steps to Working Smarter, Not Harder

Today’s steps are for entrepreneurs wanting to create a scalable, sustainable and profitable business that they can enjoy. You can create a successful business strictly through hard work, but if you want to make it easier and go beyond just the 6-figures, you’re going to have to truly understand the concept of “smarter, not harder.” Working smarter not only yields more profits and less time doing actual work, but it also yields a greater impact in your client’s lives. Follow these three steps and take a stand against hustle to create a business that doesn’t force you to make sacrifices.

Time Stamped Show Notes

  • 0:00 – Introduction
  • 4:30 - Step 1: Install Leveraged Offers. Leverage is what allows for you to "maximize transformation while minimizing effort." The key is to ask yourself, how can you get your clients big results as fast as possible with as little work on them and you as possible?
  • 6:25 - The truth is, value comes from transformation, not from information or even access to you. So stop adding more services, bonuses, phone calls, and all of that extra "stuff" that you think "adds value." You’re doing your clients and yourself a disservice when you add more, because you’re scattering their focus and adding more onto everyone’s plate. The real path to leverage is taking out everything that’s not going to get your clients immediate results.
  • 7:45 – Leverage Example: My program "The Pack" is about creating, growing and monetizing a Facebook group. People are happy with the small amount of my time because my content does its job. Each training has one desired outcome and with just one action step, so they know exactly what they need to do. I also stack the beginning of the program with some quick-win action steps, which has allowed for my clients to start seeing big results very quickly with minimal effort.
  • 9:50 – Step 2: Installing Automation into your Business. This is about moving away from manual prospecting and selling, and instead creating systems that will grow your business regardless of the amount of effort you put in. Without automation, you’re required to be there to make money. With it, you can go on vacation and know that your business is still taken care of! There are three automated systems you need to make this work:
  • 11:30 – Traffic System: an automated way to bring traffic to your offers (ie. Facebook Ads are automatable, scalable, delegate-able)
  • 12:25 – Conversion System: an automated way to convert that traffic into paying clients (ie. Automated Webinar with Sales Pitch at the end)
  • 12:50 – Delivery System: an automated way to deliver your offer to that paying client (ie. Infusionsoft)
  • 13:55 – Step 3 – Delegate: There are some tasks that can’t be automated, like graphic design and PowerPoint creation. So hand those things off because the less work you’re doing, the more time you’ll have on your hands.
  • 14:15 – The real benefit of delegating is everything will move so much faster because of all the hands on deck you’ll have to handle it all. The truth is that your success is directly related to your speed of implementation. So failure to delegate actually costs you money because it slows you down.
  • 14:50 – Delegation Example: Many people spend weeks on creating a webinar. But because I have webinar templates and people to delegate things to that can handle landing pages and communications systems, I can pop out a webinar in 48 hours. #BOOM

Today's Action Step:

  • Identify which one of these is missing in your business, and then begin implementing and installing it. If you’re missing more than one, just choose one for now and get it done first.

Resources Mentioned

  • the #PACK: My coaching program all about how to create, grow, engage, and monetize your own Facebook Group.


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